Promotion Strategies Essay

Did you happen to catch the season finale of â€Å"Friends† on May 6th? â€Å"The exhaustively hyped series finale of â€Å"Friends† drew 52.25 million viewers for its extended 66 minute running time.† A 30-second commercial spot garnered a cool $2 million, costing advertising heavyweights such as Allstate, Anheuser-Busch, Chevrolet, General Electric, Hewlett-Packard, as well as Walt Disney and Universal Studios a mere four cents a head. For the purpose of this assignment I will characterize mass media’s and telemarketing’s role as part of the promotional mix, who pays for them, and how they are perceived by consumers with regards to their objectivity. I will also explain how traditional Word-of-Mouth works and round up the assignment discussing â€Å"buzz† advertising. First, let’s discuss television mass media’s role in the promotional mix. Mass media’s (television, radio, magazines, etc) role in the promotional mix is advertising. In particular, television commercial advertising is a paid form of non-personal communication. Companies use commercial advertising because it is an effective means of mass-marketing as indicated by the â€Å"Friends† series finale. The objectives to advertising include: informing consumers of a new product, persuading the consumer to remain with or switch to a particular product, or remind consumers of the value of a product or where to locate it. The objective of mass-marketing is to reach out to as many consumers in one fail swoop to create brand awareness, brand interest, brand equity, to obtain competitive advantage, and to increase market share. The advertiser’s ultimate goal is to accomplish the company’s marketing objectives. In regards to advertising, companies use a pull selling strategy, to â€Å"build up consumer demand.† A typical commercial is comprised of the source (the company/distributor/retailer) whose product or service is featured) that encodes the message using symbols such as words, illustrations, or images; the message (the combination of symbols) transmitted to the receiver (consumers) who then decodes the message (hopefully interpreting the message in the same way it was encoded); and feedback (through purchase, attitude change about the product/service, or non-purchase). Finally, noise, plays a role in advertising. With current technology such as TiVO, consumers can  choose to skip past commercial segments. The advertising company, its’ distributor, or its’ retailer pays the network for the commercial air time. If more than one of these pays for the commercial air time it is called cooperative advertising. Using vehicles as an example, either the manufacturer pays for the commercial or the car dealership does. However, in the overall scheme of things, successful commercials can be paid for by consumer purchases. The court of public opinion considers the objectivity of advertising dependent upon the type of message. According to a 1990 survey conducted by the Roper Organization concerning public opinion â€Å"with regard to the content of promotion messages, 60 percent of those surveyed believe ads with money-back guarantees, 57 percent believe ads with products approved by medical or health groups, 38 percent believe ads where comparisons to competitors are made, 29 percent believe ads using hidden-camera interviews, and 25 percent believe ads featuring celebrity endorsements.† While no current data is available, it appears consumers remain skeptical concerning advertising messages. Telemarketing is an example of direct marketing in the promotional mix. However, the court of public opinion indicates displeasure in this type of promotion. One could say the public pays for telemarketers with interrupted dinners and misleading or deceptive telemarketing schemes, but the business or charitable organization that uses this service pays for it in cash. It’s interesting to note that an Eyewitness News investigation in Rock Hill, South Carolina revealed that the South Carolina Police Officers’ Association â€Å"charity raised more than $600,000 in 2002, but spent barely $5,000, or less than one percent, helping police officers and their families.† With telemarketing it is truly a â€Å"Buyer Beware† promotion. Most consumers are probably more skeptical when it comes to this type of promotion than any other. There is the noise factor in this type of promotion as well. The national â€Å"do not call registry,† telephone company telemarketing blocker services, and products such as the Telezapper significantly decreases the telemarketer’s sales. I personally just inform telemarketers I am not  interested in their pitch and to place me on their â€Å"do not call† list. If this doesn’t work, I just hang up. Another promotional technique is word-of-mouth. When consumers communicate their experiences connected to a particular product, they are essentially providing the manufacturer, distributor, or retailer free advertising. Word-of-mouth can accelerate brand recognition. The heart of word-of-mouth marketing is giving consumers something to talk about. An excellent example of successful word-of-mouth is the Atkin’s Diet. I initially read one of Dr. Atkin’s diet books more than 10 years ago. While I do not remember the name of the book, I do recall I never tried his diet because I dreaded giving up on favorites such as pasta. Last year I was struggling to lose the weight I had gained following a thyroidectomy. I was running three to five miles per day, counting calories and fat grams and lost absolutely no weight whatsoever in three months. Then two colleagues of mine began losing considerable weight with very little effort. They told me about the Atkin’s diet and that each had lost more than 20 pounds in a month. I started researching the diet on the web and found other testimonials as well. Hordes of people are devoted to this diet. I began the diet and maintained my exercise routine and lost 30 pounds in eight weeks. The hottest new trend in word-of-mouth marketing appears to be buzz. The buzz marketing described in the BusinessWeek article we were tasked to read appears to be a fad. I don’t consider it an advanced form of word-of-mouth but rather an insidious, deceptive practice. Consumers have a right to feel â€Å"cheated† because these buzz marketers are treating the American consumer as if they were complete idiots. Once American consumers figure it out, and they will, it will be gone the way of the sandwich board. No wonder it is referred to as â€Å"viral marketing.† Too bad doctors don’t have a cure for this virus. In review, I discussed mass media’s role in great detail because it is perhaps the most widely used form of promotion. I focused on television commercial advertising discussing how marketers use commercials to inform, persuade, or remind consumers about a particular product or service. Then I  discussed how the communication process fits into commercial advertising. I followed with a discussion on who pays for commercial advertising and cooperative advertising. Then I provided a survey example to illustrate how consumers view commercials in regards to their objectivity. I also discussed telemarketing as a direct marketing approach to promotion. The next topic was word-of-mouth. I discussed how word-of-mouth is essentially free advertising and the heart to its success of giving consumers something to talk about. I ended this assignment with my view buzz marketing. I feel this is a deceptive promotional tactic that appears to be just a fad. Once consumers recognize how they are being used, it will fade into the sunset. Overall, the promotional mix appears to be a driving factor in a product or service’s success. Works Cited The One Where ‘Friends’ Puts Up Massive Finale Ratings. Retrieved from the World Wide Web on 8 May 2004: http://tv.zap2it.com/tveditorial/tve_main/1,1002,271%7C88037%7C1%7C,00.html Promotion – Push and Pull Strategies. Tutor2U ®. Retrieved from the World Wide Web on 9 May 2004: http://www.tutor2u.net/business/marketing/promotion_pushpull.asp Evans, Joel R. and Berman, Barry. (1994) â€Å"Marketing,† Sixth Edition. Macmillan Publishing Company. New York, New York. Page 584. Charity Organization Pays Telemarketers Big, Police Little. Retrieved from the World Wide Web on 9 May 2004: http://www.wsoctv.com/specialreports/2885811/detail.html Works Referenced How to Establish Promotional Mix. Edward Lowe Organization. Retrieved from the World Wide Web on 8 May 2004: http://www.att.sbresources.com/SBR_template.cfm?docNumber=PL12_3600.htm#under standing Kumar, S. Ramesh. Getting the promotional mix right. The Hindu. Retrieved from the World Wide Web on 6 May 2004: http://www.hinduonnet.com/ct/2002/09/05/stories/2002090500110200.htm Lancaster, Geoff Above- and below-the-line promotion. Retrieved from the World Wide Web on 6 May 2004: http://www.da-group.co.uk/geoff/communications.htm Nucifora, Alf. Keep Up With the Buzz On Buzz Marketing. Retrieved from the World Wide Web on 6 May 2004: http://www.bizjournals.com/albuquerque/stories/2002/10/07/focus2.html?t=printable Marketing: Promotion. Tutor2U. Retrieved from the World Wide Web on 8 May 2004: http://www.tutor2u.com/ Pride-Farrell Marketing. Part 5. Promotion Decisions. Integrated Marketing Communications. Retrieved from the World Wide Web on 8 May 2004: http://www.gsm.uci.edu/~rwheeler/2 Promotion and the Promotion Mix: A Part of the Marketing Mix. Retrieved from the World Wide Web on 8 May 2004: http://www.creighton.edu/~hutchens/nps_c_08.html Promotion Answers. Retrieved from the World Wide Web on 8 May 2004: http://www.learnmarketing.net/promotonanswers.htm Reed, Keith. (2002) Through the grapevine: PR firms tout ‘buzz’ marketing. New Mexico Business Weekly. Retrieved from the World Wide Web on 6 May 2004: http://albuquerque.bizjournals.com/albuquerque/stories/2002/10/07/focus2.html Wegert, Tessa. (2003) Four Online Media Mix Essentials. Retrieved from the World Wide Web on 7 May 2004:

Impressions †art Essay

The ballet paintings of Degas featured women in a variety of intimate moments, so to speak. It is at this point that after trying out a variety of techniques, mediums and themes that his work takes on a completely Impressionist image. Paintings done during his early years turn out to have little resemblance in terms of style and composition to the artwork he did later on. Nevertheless, certain features of Degas’ painting methods remained the same regardless of the many modifications and adaptations to this styles and mediums. For one, he always painted indoors. This remains in effect a testament to his derision at the en plein air technique of the Impressionists; he would always prefer to work in his studio instead, relying on memory or live models for his paintings. This was what he did during some of his paintings on dancers, where he would get a female ballet dancer to act as a live model in his studio. His subject too, remained the primary focus, and the landscapes and background were simply reproduced from memory or created from his imagination. In general, one can say that aspects of Degas’ work carry an element of sensuality, perhaps even hyper-sensuality, in them especially during the paintings of the nudes. It is crucial to know that understanding this is important to be able to successfully analyze, comprehend and appreciate his other works. A blatant example of one of Degas’ works that has clear elements of sensuality is Four Dancers. In this painting, Degas arouses a variety of sensual responses based on the primary visual image, to the eroticism exhibited by the female models. Degas did not only reveal his artistic and personal introversion through linear revelation but also through the use of color and light. The dancers stand in muted quite with earth tones while their outfits have small hints of brilliant color with blue or pink sashes. The stiff form of the skirt while a dancer is standing still and straight as can be witnessed in Four Dancers in the forefront dancer’s position is easily transformed into a fluid myriad of colors whenever a dancer takes movement and Degas reveals an asymmetry with color, line, and the imbalance of the two. Theatre Peter Shaffer’s play Amadeus is in summary about the ‘feckless’ artistic genius of Mozart pitted against the mediocrity of Antonio Salieri whose jealousy over Mozart’s success in the play lends itself to murder. The play was an in depth exploration of Mozart as a man and not just as a genius composer; the director Kent Thompson brought Mozart’s humanity to the stage as well as accurately portraying the script composed by Shaffer. The elements of fear in failure and ebullience in joy were the true rivals in the play, and the way in which the audience relates to these characters was extraordinary. The magic, as it were, of the play was the way in which both Shaffer’s ideas and Kent’s ideas bred a new life into the classical artist Mozart; he was not only a composer by the end of the play but the audience was so engrossed in his life that he became a person to them, relatable with his life, his marriage, his children and his music. The play by Shaffer introduced to audiences a psychological background that was highlighted in Kent’s portrayal by lighting and theme background. The stages were generally a dark atmosphere which juxtaposed Mozart’s own emotional allegiance to failure, but also the lights were introduced in brilliant colors when Mozart’s psyche was enjoying a brief happiness. Kent made the lighting a major part of Shaffer’s script. Kent did a lot of spotlighting, or mood lighting in which only a few characters on stage were illuminated to show their importance. The corners and niches of darkness were the psychological equivalent to the turmoil that Mozart was going through not only in his composition powers, but also in his relationship with his mother, his wife, his rival, himself. Therefore, it was not just the use of lighting but the introduction of shadow that enabled Kent to deftly portray Mozart’s emotional being. Also, Kent incorporated into the design of the show six luxury pendant lamps above the audience members. This allowed the action and the scenery of the stage to overlap the audience so that the actions on stage would be more realistic since the audience was almost part of the play with the same scenery above their head. When the pendant lamps turned on during a palace scene or a scene calling for luxury the audience members were being incorporated into the play by the extension of the stage design into the seats. This is not the only technique Kent used in allowing the audience to become part of the actions on the stage. The way that Shaffer wrote the script, in plot, Salieri is in a wheelchair, and the action is taking place 32 years after Mozart’s, ‘assassination’. Salieri lets out a very penitent dialogue in which he asks the audience to be his confessors. In this action, both Kent and Shaffer are introducing that the suspension of disbelief does not exist at the proscenium, but at the entrance to the audience since the audience itself is asked to become characters, or confessors in the play. The life of the play, the essence that Shaffer had imagined it to be, was aptly give in Kent’s direction. The actors, the plots, the dialogue all gave Amadeus the possession of a reality given in psychological torpor by Salieri and Mozart. Not only was the costume impeccable in portraying 1781, but the props themselves gave the play an extra touch of reality in their presence on stage. The sound in the background, the classical music notes, the rendition of specific Mozart pieces added to the ambiance of the play and the inclusion of the audience members into the action on stage. The lighting however was one element that was very unique in its rendition and aided in the audience’s understanding about characters, setting, and their own inclusion in the play. The lighting was a major part of the success of the play, not only its highlighting of certain characters but in the use of shadow as well; there was a very chiaroscuro effect that Kent employed, that worked for the extra drama of the Amadeus. Dance Gina Pane was able to transform performance art to be inclusive of pain as a gateway of understanding life, and for the audience to understanding of that pain was exhibited through art. Gina Pane would, during her performances, burn her limbs and slice herself with sharp razors. During multiple performances she would take her own blood and outline her physiognomy on the plane of a mirror, at which she was peering. She would take blood from her sliced open eyelids and trace her face in the glass. By performing in this fashion Gina Pane was able to visually and metaphorically re-engineer the product of artistry in her shedding of her own blood which in turn become a dichotomy of both process and product (Hewitt 1997; 103). Thus, not only was the performance geared toward the audience but the act of bloodshed was art, thereby attributing self-mutilation as a genre in performance art. Often times this sacrifice of the performer’s blood is equated with Christ’s sacrifice for redemption of humankind, thus, the performer is acting out self-mutilation thereby cleansing the audience of their sin (Hewitt 1997; 104). The artist is using this pain and sacrifice for the importance of self expression. Gina Pane utilized this masochism in order to save the audience from the din of inexcusable art and thus she saw herself as a scapegoat that eventually rescued the audience from the cultural retardation of art from the perspective of art being disembodied and mundane because of its equaliency of being inhuman or at least no longer defined through human qualities. Gina Pane’s onstage sacrifices were a tribute to her faith in that art was not only for expression but salvation. She believed in the body, and had faith in that art through masochism was a way in which she could associate herself as an artist through recognition of the human as blood and in this was found a truth she wanted to relay to the audience (Hewitt 1997; 104). Art should not be devoid of human life and experiences and thus Gina Pane placed much importance on her shedding of blood as performance. Pane perceived the body as a vehicle, a tool of expression through pathological masochism. Thus, when Pane includes these self-mutilation acts in her work she is making a succinct statement to the audience not only of sacrifice and redemption but also in an egotistical fashion she is stating that her arms are hers to do with what she pleases. If she wants her arms to be scarred then that is how they will be and this message is delivered to the audience as control. Gina Pane’s performances are about control of the body. Music. Gangsta rap originated from the blues as well as poetry since rap in essence is poetry put to a beat just as most African American music derives itself in some form from the Deep South’s work music, so does gangsta rap originate from the hardship of the rappers’ lives, and they lived, where they lived and how they survived which is all put into the lyrics of the gangsta rap song. In gangsta rap, it is with the Blues that it is attributed to adhering to, and it is with the Blues that the cadence and lyrics gangsta rap can be found with regard to the artist and how they wrote blues as a new age rhythm in rap. In the following essay, cultural, economic, and social factors will be explored as to their impact on gangsta rap and the artist. The lyrics and the artist will be compared and contrasted and the difference between the two, will be the focus of the following pages. Also, in the music production, business will be considered, and the aesthetic aspect of production will be examined, both monetarily, and otherwise. Gangsta rap takes its cue from the Blues. The gangsta rap artist illustrates life in the hood; thus they lyrics do not propagate the problem but merely report about the problem. In this fashion gangsta rap artists are more like journalists instead of musicians as most of their lyrics are fueled from poverty stricken lives, doing drugs or selling drugs just to make money or seeing their family and friends to the same thing. All of these issues are written into the gangsta rap lyrics. As mentioned prior, the Blues was a musical form founded in the Deep South, both rooted in spirituals, and labor (Gospel Music Association). The Blues became more sophisticated as the music, and musicians moved from rural landscape to cityscape. It was within the urban environment that the Blues found its voice (Dean, 1998), as it is true that gangsta rap found its voice in the over urbanization of a culture. One of the central figureheads of gangsta rap is Tupac. His blues mixed with voice, lyrics, and the slow acceptance of depression and love in his song are reminiscent of blues, but his strict adherence to the lyrics and the politics in the lyrics made him the transcendental leader of gangsta rap. Gangsta rap is a genre of hip hop which also is heavily influenced by politics. The focus of gangsta rap and the artist was one concerned with inner-city living or ‘da hood’. Thus, the attention to gangs and gang members as part of the lyrics of gangsta rap become synonymous with this type of policy; chaos. Crime and violence are a large part of the lyrical side of gangsta rap because of its origins in the city. The artist writes what they know and it is with lyricists such as Ice-T, and 2Pac that the illusion of the nuclear family was put to waste and the creation or rather recognition of America’s streets was brought to the forefront of society. Gangsta rap is known as a realistic sound, typically associated with the angst filled lyrics of the rising rock and roll sound emerging at the same time with hip hop. Due to the eclectic influence of gangsta rap, the sound was much misinterpreted, or hard to pinpoint as a genre, and thus the inclusion of the advocacy of drugs was initiated into this musical genre. This however is not the case. Gangsta rap is anything is a narrative, and as a narrative the lyrics reflect what the artist is living or already seeing. The artist then becomes a surrogate for the rest of society in understanding life on the street and the real America. Work Cited Hewitt, Kim. Mutilating the Body: Identity in Blood and Ink. Bowling Green State University Popular Press. 1997.

List of Verbs Followed by Gerunds or Infinitives

List of Verbs Followed by Gerunds or Infinitives Verbs that are followed by other verbs can take either the gerund or the infinitive. A gerund is a verb ending in ing that functions as a noun. An infinitive is the basic or root form of a verb, typically preceded with to. Understanding how these words function is a crucial step in developing your English skills. The following lists of verbs followed by other verbs will help you practice using gerunds and infinitives within simple sentences.  Note how the gerund and infinitive verbs (italicized) are used within the sample sentences. Verbs Followed by the Gerund Verb Definition Example Sentence abhor to hate John abhors working outdoors. acknowledge to recognize what someone has done She acknowledges his working hard on the project. admit to say that you have done Peter admitswasting time and money. advise to give advice I advise saving a little money every month. allow to permit She allows using smartphones in class. anticipate to expect I anticipate visiting New York next month. appreciate to be grateful for Jack appreciates your helping him out with the project. avoid to try not to do She avoids dating men over 30. be worth to be a good idea to spend the time on It’s worth spending some time on the grammar. can’t help to be able to not do Tom can’t help complaining about the heat. celebrate to party about We’ll celebrate working together for over 50 years. confess to admit that you did Alice confessed stealing the money from her sister. consider to think about We’re considering buying a new house. defend to give reasons why you did They defend purchasing the new car because they have two jobs. delay to postpone, put off We’re going to delay meeting until next week. detest to hate, despise Jack detests learning new vocabulary. discontinue to stop doing, providing The store discontinued providing customer service on demand. discuss to talk about We like to discuss learning techniques. dislike to not like Bob dislikes having to work so hard. dispute to say you didn’t do They dispute stealing the merchandise. dread to fear doing or experiencing I dread taking tests. endure to go through We endured listening to him for three hours. enjoy to have a good time doing Sarah enjoys cooking fine dinners. escape to get away from The students escaped taking the test because the fire alarm rang. evade to avoid He evades doing yard work on Saturdays. explain to give details about He’ll explain purchasing online next week. fancy to like very much They fancy eating donuts. fear to be afraid of I fear flying in airplanes. feign to pretend to do Mary feigns not knowing anything. finish to stop doing We finished shopping and went home. forgive to not be angry at someone anymore They forgave stealing the candy as the children didn’t know it was wrong. keep to continue doing We keep studying the same grammar every week. mention to say in passing They mentioned buying a new car last week. mind to object to I don’t mind smoking. miss to want something you don’t have I miss having more free time. necessitate to require to do The job necessitates lifting heavy objects. omit to leave out, delete We omitted discussing the new Smith account during the meeting. permit to allow We’ll permit fishing on Saturdays. picture to imagine Doug pictures retiring to Brazil. postpone to put off, delay We postponed traveling to Chicago for a week. practice to do over and over again Practice playing scales for 30 minutes every day. recall to remember Yes, I recall buying that book. recollect to remember Tom recollects playing baseball as a child. recommend to tell someone they should do something They recommend purchasing insurance with this product. report to tell about Tim reported spending twelve hours on the job. resent to not like that something that someone does Susan resents having to work so hard. resist to try to avoid doing Many students resist studying more than two hours a day. resume to start doing again We resumed speaking about the problem at the meeting. risk to take a chance on Jack risks making everyone angry with his stupid statements. shirk to not do something you should do Dan shirked paying for the children’s meal. shun to avoid contact with Don’t shun spending time with those you don’t know very well. suggest to say someone should do something I suggest buying a new camera. support to help someone with words, thoughts or money They supported our going to the doctor for help. understand to comprehend He understands investing in the stock market. urge to suggest strongly I urge spending some time learning the program. warrant to provide the reasons for doing The situation warrants investigating Mr. Todd. Verbs Followed by the Infinitive Verb Definition Example Sentence agree to say you will do Tom agreed to help me with the work. appear to seem to be She appeared to wait for a moment. arrange to put in some order I arranged to meet David next week. ask to inquire They asked to join us for dinner. attempt to try Doug attempted to say something. beg to urgently ask for The man begged to receive some help. can/can’t afford to permit I can’t afford to spend time doing this. can/can’t wait to allow time for Susan can’t wait to see Tom next week. care to have feelings for She cares to comment about the situation. chance to try I chanced to give it a taste and it was good. choose to make a choice Chris chose to not visit his friends last weekend. claim to say is true Dick claims to see UFOs! come to arrive at They came to purchase a new car. consent to agree to Martha consented to instruct the children. dare to risk doing We dared to take some time off work. decide to make a decision He decided to go to university in San Francisco. demand to insist I demand to receive help now! deserve to merit Peter deserves to have his time off this week. determine to come to the conclusion We determined to finish the project by the end of next year. elect to choose Alice elected to not come with us to the presentation. endeavor to try The company endeavors to provide the best possible service. expect to feel something should happen She expects to arrive in 30 minutes. fail to not succeed Unfortunately, they failed to get enough votes for the measure. get to receive We got to see our friends last week. guarantee to say will happen They guarantee to finish the work before 5 o’clock. hesitate to not be sure about She hesitated to say yes, but in the end, did. hope to want to happen I hope to see you soon. hurry to go to quickly Mack is hurrying to finish the report by 3 this afternoon. incline to tend towards He is inclined to not come to parties. learn to study and memorize The children learned to do many things at camp this summer. manage to do with difficulty Don managed to finish the job on time. mean to intend Dan means to speak with you this evening. need to have to have/do We need to think about this some more. neglect to not do something you should do The man neglected to give me all the information. offer to say you will do, give, provide We offered to help them with their homework. pay to spend money on We paid to become informed about the matter. plan to think about the future I plan to visit Chicago someday. prepare to get ready for They are preparing to leave on vacation. pretend to act as if The boy pretended to be a ghost. profess to believe Lori professes to believe in UFOs. promise to say you will do I promise to come over tonight for dinner. refuse to say you will not do Jane refused to do what he asked. remain to stay I remained to finish the work until 8 o’clock. request to ask for The man requested to speak to a lawyer. resolve to decide to do We resolved to clean up the house this summer. say to tell someone He said to tell you hi! seek to look for They are seeking to receive $1,000,000 in damages. seem to appear It seems to be very easy. shudder to physically react to something you do not like I shudder to think about all the problems in the world. strive to try hard to do Frank strove to meet all the demands of his boss. struggle to work hard to do The students struggle to understand all the grammar. swear to promise to do I swear to be a good boy in the future. tend to usually do Dianne tends to waste time on the telephone. threaten to say you will do a bad thing to someone The boss threatened to fire everyone. volunteer to say you will help They volunteered to help with the cooking. wait to let time pass We waited to see the doctor for three hours. want to desire I want to help you. wish to want to do She wishes to visit her parents in Ireland. would like to want I’d like to have a steak, please. yearn to desire very strongly I yearn to finish work today! Additional Resources Want additional practice or a chance to show off your new skills? Test your knowledge of gerunds and infinitives with this reference chart.

Resonse to a Peom Essay

Resonse to a Peom Essay Resonse to a Peom Essay Either stories or poem, that are constructed differently have their own stories to tell. Basically, the authors are trying to convey their messages and stories by using their own style of characterization, rhythm, and a fictional setting that will be used for their narrative. The beauty of stories and poems are usually generated through the imagination of the readers, which consequently allows them to build their own connection with the literary piece. Through imagination the readers are able to visualize what the author is trying to depict through symbolism, and other descriptive languages. The three literary pieces "The Road Not Taken†, â€Å"A Worn Path†, and â€Å"Used to Live Here Once† are different in terms of writing style, but all share same theme. The main theme suggests that despite the many life journeys we go through and decisions we make in our lifetime, we are still in complete control of how we want it to end. Every piece was able to depict a specific kind of solitary journey. For instance, Robert Frost in his The Road Not Taken was able to provide some hints to his reader that the poem will revolve around someone’s journey. He also used the first person narrative, which personally led me to envision him in his struggles and journey. On the contrary, Welty’s â€Å"A Worn Path† utilized the third person perspective as the word â€Å"she† was consistently used. With that, I was prompted to envision a woman constantly walking without a specific decision, alone. True enough, this vision of mine was confirmed when there was a part in the story where the woman spoke to the animals â€Å"Out of my way, all you foxes, owls, and beetles†. This mere gesture has strongly appealed to me as the solitude of the woman. There was also a mention of the woman walking an uphill path, which I can equate to her struggles with a hard life. Walking an uphill is tough enough, an d considering that the woman in the story is already old, it provokes stronger sympathy from the reader, because it makes the journey tougher. â€Å"Used to Live Here Once† also used the third person narrative, which used â€Å"she†. The same kind of feel was depicted in this story, which is solitude. Some of the lines that suggested solitude in the story were â€Å"She was standing by the river†, and â€Å"â€Å"She came to the worn steps†. While the three pieces evolved on the same theme, it was still presented in distinct ways, especially through the choices that each of the character makes. When plotting a story or poem, the setting is also one of the biggest considerations of an author because it can be a major influence in the kind of engagement that the reader will have with the piece. For example the â€Å"The Road Less Taken†, from the title alone, it already creates the notion that the poetry will deal with an internal conflict, or a resolution of a conflict. The poem started with the line â€Å"Two roads diverged in yellow wood† , at that point, it made me think about my own path choices too. And since the poem was writing in first person, it was relatively easy for me to put myself in the position of the author, and really visualize my own pathway based on his depictions and descriptions in the poem. Moreover, there was a part in the poem where Frost described a specific path as â€Å"where it bent in the undergrowth† and compared it to another path, which he referred to as â€Å"grassy and wanted wear†. Based on these descriptions, the reader gains an impression that although the two paths are physically different, they are still pointing at the same ending. The descriptions also served as the a symbolism for someone’s connection to something that he or she has grown with locally. Poetry are definitely filled with symbolisms since it is one of its features. For example, the color yellow could mean a aging or something that is starting to lose its value. Another interpretation could also be a reference to the character of Dorothy of the â€Å"Wizard of Oz†, because the yellow brick road there signified the beginning

Cake Mistakes and Kooky Cookies

Cake Mistakes and Kooky Cookies Cake Mistakes and Kooky Cookies Cake Mistakes and Kooky Cookies By Mark Nichol The problem with spelling-challenged cake decorators is that they don’t have to eat their words, so sometimes they get a little careless, or display their ignorance on the icing. And though the purchasers can try to devour the evidence, there always seems to be somebody around to document the sweet screw-ups. Absent the sloppy lettering, this is a very well-done icing job. But not only is the cursive writing poorly executed (note the m and the n in particular), the cake decorator is also one of the seemingly innumerable people who mistakenly believes that the correct way to form a plural is to add an apostrophe and an s. Job applicants for this line of work should have to pass an English test. Next to Pennsylvania State University’s heinous football-program scandal, this is a trivial matter: The cake decorator misspelled the first word of this message. In an odd way, though, it works when interpreted as a series of the kind of monosyllabic grunts you’d expect football fanatics to utter: â€Å"Here.† (Getting attention.) â€Å"Us.† (Identifying the subjects.) â€Å"Roar.† (Describing the subjects’ actions.) If you eat too many of these things, â€Å"Huge me† might be an appropriate admission. But there is no silent e in hug, folks. Not only does the decorator have poor cursive skills, but the person also impressively committed three errors in three words consisting (when rendered correctly) of a total of eight letters and a couple of marks. Besides omitting the possessive apostrophe and s required in it’s and spelling girl incorrectly, the perpetrator failed to incite excitement with an exclamation point. It a gril. Ho-hum. OK, let’s sit back and think about this for a moment: This is an exhibit of the work of someone who either has never heard of the Star Trek franchise (impossible) or committed this odd transposition error while inebriated or otherwise incapacitated (highly unlikely, considering that the lettering job is otherwise admirable). So, is this an inside joke about teleportation? Highly illogical, Captain, but fascinating. This error also calls for analysis. My deduction: The message was phoned in: â€Å"I’d like it to say ‘Sheri,’ with an i.† The cake decorator interpreted the message differently. Why? Who in their right mind would think the message, as presented, has any meaning to anyone? The perpetrator was obviously not mentally engaged or was mentally deranged during the creative process. â€Å"Your cute† what? Oh, the decorator ran out of space for â€Å"smile† or whatever. Wrong. It should be â€Å"You’re cute.† But the number of people who don’t know or understand the difference between you’re and your is increasing exponentially, in my perception and our cookie decorator is one of them. These images are from the websites Apostrophe Abuse, English Fail Blog, and Wordsplosion! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:How to Format a UK Business Letter35 Genres and Other Varieties of Fiction10 Tips About How to Write a Caption

Interview a manager Essay Example | Topics and Well Written Essays - 1000 words

Interview a manager - Essay Example The procedural dimension of ethical leadership includes problem-solving and decision-making practice within the circle of ethics. For instance, ethical leadership demands that the leaders, before practicing their decisions, discuss them with parties that are going to be affected by their decisions, so as to make them feel respected. The substantive aspect of ethical leadership includes knowledge, tough standards and guts to pursue ethical directions regardless of opposition. When I asked him if he had faced any ethical conflict in his career, he told me something. Last year, when his company announced vacancies, he was appointed to interview the candidates for selection. Mr. Harrison was obese. He selected him on the seat of disabled persons. Title I of Americans with Disabilities Act of 1990 states that all employers, who have at least fifteen employees working under them, must give equal chances of employment to qualified disabled persons (U.S. Department of Justice 2005). When he discussed the matter with the managing director, he said that an obese person was in no way a disabled person. He stated Carrier (2000) who affirmed that â€Å"although courts initially were reluctant to recognize obesity as a qualifying disability for purposes of ADA protection, courts are increasingly willing to consider obesity as a disability giving plaintiffs status to raise ADA claims.† Finally, Harrison was selected. To my question about employee development, he answered that he totally believed in the concept. According to him, flourishing employee development programs and strategies guarantee improved employees’ performance, which leads to higher productivity and overall organizational success in the competitive market. Employee development leads to employee motivation and job satisfaction. A growth-oriented workplace culture works on improving small occurrences so that

Staff Study Format Research Paper Example | Topics and Well Written Essays - 750 words

Staff Study Format - Research Paper Example The two articles share a similar course of action (COA) which is simply to prevent the occurrence of further repeat crime in the said countries. The articles discuss different methodologies trough which such crimes can be curbed, controlled or even prevented. However, the two articles different course of action and method where one is the use of CCTV to prevent crime and the other one being the use of repeat victimization to prevent crime. Though different methodologies, the two articles have one main agenda which is to prevent crime. Identification of minimum criterion Crime control in the two towns is measured by a reduction in the number of reported crimes. Less is better effect is one of the minimum criterion applicable in this study. The article on â€Å"CCTV in three town centres in England† by Ben Brown is better in terms crime control than the article on ‘Biting back: Preventing repeat burglary and car crime in Huddersfield† by David Anderson and Ken Pease. Mounting CCTV cameras on the three cities works well in crime control than repeat victimization which is used as a standard approach to crime prevention across an entire police division. Whenever there are CCTV cameras, no crime will take place there, and this is one good way of reducing crime whether from repeat offenders or new offenders (Clarke, 1997). Using repeat victims by the police as a way of Preventing repeat burglary and car crime in Huddersfield only helps them to detect the hardened offenders as they only concentrate on the repeat crimes (Anderson and Pease1995). This leaves a loophole for more crimes from new offenders and this makes use of CCTV cameras more effective than the repeat victimization. More is better is also another criteria applicable in this case. Here, the article â€Å"Biting back: Preventing repeat burglary and car crime in Huddersfield† by David Anderson and Ken Pease are better than the article on â€Å"CCTV in three town centres in England † by Ben Brown. This is because the methodology used in this article involves many actions which makes the crime control method more effective. The inclusion of many actions makes the methodology more comprehensive than the one than only uses CCTV cameras. One can make a conclusion that the use of repeat victimization is more effective as it can be used to detect loopholes and the many causes of crime as opposed to the use of CCTV cameras which only prevents crime. Utility matrix Less is better is the criterion which best addresses the COA of crime control. The utility score will be based on the percentage change in the target crime (0 reduction is worst while 100% reduction is best). The utility for the matrix include learning zone, crime reduction programs, ideal and repeat crime. The crime control matrix Crime Crime Control In the two quadrants which are labeled learning zone and ideal, crime is low. In the learning zone, crime is high but crime control are low while in the ideal situation, special efforts have been put in place to control crime. In the learning zone, the police are trying to learn more on the crime from the repeat victims in order to determine how to prevent re-occurrence of crime. The ideal situation has reduced crime as the police has already put in