Global Business Environment Term Paper Example | Topics and Well Written Essays - 1500 words

Global Business Environment - Term Paper Example most popular brands of the global beverage industry belong to Coca-Cola company: ‘Coke, Fanta, Sprite, Dasani, Powerade, Schweppes, Fuze Tea and so on’ (Coca-Cola, Organizational Website, Our Company, Brands). In other words, all products of Coca-Cola are refreshment drinks being differentiated as of their ingredients. Coca-Cola has published a Code of Conduct on which the activities of the firm in the global market are based. Among the issues addressed in the particular Code emphasis should be given to three, being considered as having a critical role in business success: ‘Anti-Bribery, Dealing with Customers, Suppliers and Consumers and Dealing with Competitors’ (Coca-Cola, Code of Conduct, p.1). These issues have been chosen for the following reasons: a) Anti-Bribery reflects the opposition of the company to any attempt for securing the support of the government by offering money or other benefits, such as the use of the company’s assets and so on; Bribery is a severe problem for business activities worldwide; the response of the company to this phenomenon should be reviewed in order to understand whether Coca-Cola promotes the respect of its Code of Conduct in practice or not, b) Stakeholders, especially Customers and Suppliers, are of high value for the success of a busine ss; if the interests of stakeholders are not adequately addressed by a firm, then this firm’s profits would be threatened, c) Competition; many firms worldwide have been accused that their success has been resulted because of the violation of the laws related to Competition; it would be important to check the response of Coca-Cola to this issue in order to understand whether the firm’s success has been favored by unethical practices or not. In Nestle’s Code of Conduct the treatment by the firm of its Customers, Suppliers and Consumers is explained in Section No.7 where the alignment of the firm’s activities with the rules of Competition is also explained (Nestle, Code of